JLS star JB Gill has been appointed as UK ambassador for children’s food brand Organix, also working with the brand and the National Day Nurseries Association (NDNA) to launch the 'Good for planet.

Good for me' campaign. The new campaign encourages children to 'broaden their horizons' when it comes to food and eat more of their 'five a day', and the British singer commented 'Poor diet is a concern for anyone but even more so with kids because they're learning the habits that they'll take into their adult lives. For me, food always brings happiness. It is there to be explored and enjoyed. I want that same excitement for my children as they grow up'.